3/4/2023 0 Comments Keep it simple yogaSimply posting updates to your social media pages may not be good enough. Testimonials from studio members who have transformed their mental and/or physical health by committing to yoga as a way of life (get permission before sharing these on social media).These will help followers weave yoga into their daily lives. Videos of vinyasa flows or demonstrations for how to perform poses correctly.Better yet, consider creating Facebook event pages where followers can sign up and find helpful details such as class time and location. Reminders of special events or workshops that members or followers can attend.Your goal: to provide genuine value to followers with content that helps them make the most of your services or improves their everyday lives. Facebook and Instagram are top candidates, although your social media strategy may (depending on your target audience) also include LinkedIn or TikTok. An organic social media strategy is an essential component of modern yoga marketing. These could provide reminders about upcoming classes or incentives to get lapsed members back in the door. Build your list by adding calls to action (CTAs), complete with lead magnets (such as free yoga ebooks or videos) provided in exchange for email addresses.Īutomated emails may also be sent if members have neglected to visit the studio for a certain period of time. These allow you to respond quickly when people express interest in your site. In addition to sending regular newsletters, make the most of automated emails. These may include updates on the latest developments around the studio as well as scheduling details and links to recent blog posts. This often takes the form of monthly or weekly newsletters designed to keep members in the loop. Email marketing is a versatile option that allows you to reach many types of leads or clients. And, make it easy for visitors to scroll through content on their phones. Use long-tail keywords that reflect the realities of voice search, including those that prospective students could ask Siri or Alexa. These days, it’s especially important to optimize yoga websites for mobile since it is the primary means of search for many modern-day internet users. Blog posts about topics of interest to yoga enthusiasts.
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